Experts at unlocking pharmaceutical market access
Genesis Pharmaceutical Services
Your outsourced pharmaceutical market access partner
Market access challenges are the reason 62% of pharmaceutical product launches underperform.
It’s a complex, high-stakes process that demands specialized expertise. With over 30 years of experience, the Genesis team has delivered profitable market access—one key account at a time.
“GPS built our value story, coached our leadership, and delivered profitable access.”
“As a lean BioPharma team preparing for our first launch, Genesis became our access department. They built our value story, coached our leadership, and delivered profitable access. Their knowledge, payor networks and track record stand out. We wouldn’t have made it without them!”
Chief Executive Officer, Emerging BioPharma
Our Services
Payor Account Management
Field reimbursement efficiency & effectiveness
Distribution & dispense support
Pricing and contracting
Distribution / Dispense Account Management
Specialty Pharmacy
Wholesaler and Pharmacy
Patient/Provider HUB service
Medication adherence
Patient Assistance Programs (PAP’s)
Co-Pay/discount card support
Medical Access Services
Early Payor input to Development plans
KOL/HVP Development
Contract MSL’s
HEOR support
Pull Through Services
Payor value proposition
Provider strategy and messaging
Pull through execution support
Organizational Design & Effectiveness
Creating a shared vision, understanding and cross functional alignment of objectives, roles & responsibilities and incentives across functions
Gross to net analysis support
Genesis Leadership
Donald DeGolyer
Chairman
Commercial Leadership roles: Pfizer, Johnson & Johnson and Novartis
CEO roles: Sandoz, Inc. Endo Pharma, Vertice Pharma, Ategenos
Board Member/Senior Advisor roles: Emergent BioSolutions, Formation Bio, Koch Industries and Private Equity
Diann Dalton-Potestio
Chief Executive Officer
Senior Vice President: Global Market Access at several Biopharma Companies: Ascendis, Acadia, Cytokinetics
Senior Director Market Access/National Accounts: Sanofi Genzyme, Gilead, Novartis
Consultant/Advisor: Market Access to start up Pharma and Bio Tech Companies
Charles Bonanno
Chief Commercial Officer
Vice President: Novartis Market Access
Consultant/Advisor: Market Access Strategy, Training, and Pull Through
Developed Commercial Operations capabilities: National Start Up
Responsible for Sales Marketing, Analytics, and Market Access
Contact Us
Let’s Talk Market Access
Whether you’re preparing for launch, navigating a pricing challenge, or facing tough payer negotiations—we’re here to help.
At Genesis, we specialize in solving the market access problems that others can’t. Let’s start a conversation about how we can support your team and deliver measurable results.
